Boulder candy company rides natural, organic wave
Jeremy Vandervoet was the director of confection and snacking marketing for Nestle S.A. when he left to join a small candy startup in Boulder. It was 2016, and he was on a mission to acquire brands for Nestle. That’s when he met Chris Mears, Little Secrets LLC founder and CEO.
“We had done a lot of consumer research, and we knew that — and Hershey’s and Mars kind of knew the same thing — this (premium products) is the future of chocolate,” Vandervoet said.